Are green puns off limits?

I found this over on Dan Germain's blog.

He wrote a post about how much he enjoyed the little details that Ocado do so well.

I'm not familiar with this online grocer, but if Dan from Innocent rates them, then they must be good.

The reason I'm writing this post, is because I'm not happy about the headline in the email.

"We're reducing our footprint."

I read the email. It has nothing to do with the company's carbon footprint.

It's a pun. And a not particularly good one at that.

I really don't think it's a good idea to borrow interest from important environmental issues.

What do you think?

Do you agree with me or am I being overly sensitive?