Burger King error messages
Burger King in the US is running an inovative campaign on Digg - they're sponsoring error messages.
Mistype a term into the Digg search feed and it returns a cheeky message promoting Burger King.
Click the pic for a better look at the message I got which reads "Looks like your search had a typo. Maybe you've got tiny hands. The beefy $1 Burger King Double Cheeseburger is so big and beefy it's not for the tiny handed."
Obviously this is hardly well targeted advertising. But it is clever. And unexpected.
Which is exactly what good advertising should be. Shouldn't it?
posted by Stan Lee at 1:19 am
6 Comments:
I think that's great. A bit of charm provided at a moment you're least expecting it. As for the targeting, well the product is generic enough that you could reasonably say that the target market is pretty much 'anyone with a mouth', don't you think?
Agreed Mike!
Provided they're not a vegetarian ... Sorry to be a dick about it. I completely agree with you though Mike :)
Such a very great post and informative. thanks for sharing with us....
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