Gay marriage is a hot topic at the moment.
And to show their support (or cash in on it - depends how you look at it) Ben & Jerry have renamed one of their ice cream flavours in the UK.
What I don't understand is how they came up with the name.
They're changing Oh My! Apple Pie to Apple-y Ever After.
Yes. I know it it has marriage connotations but it hardly shouts we support gay marriage.
Or maybe it does. Especially as there's a pic of two grooms on a cake.
But personally I reckon it's a missed opportunity.
What is nice though is the brand has partnered with gay-rights charity Stonewall to encourage people to use the #applyeverafter hashtag on Twitter to register their support for the legislation.